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New Balance Online Shop

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New Balance WT610 W trail running shoes blue orange

New Balance
WT610 W trail running shoes blue orange

74.90€
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New Balance WT980 W trail running shoes green pink

New Balance
WT980 W trail running shoes green pink

119.90€
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New Balance WT910 W trail running shoes green neon

New Balance
WT910 W trail running shoes green neon

119.90€
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New Balance WTHier W trail running shoes black pink

New Balance
WTHier W trail running shoes black pink

129.90€
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New Balance WTLead W trail running shoes pink

New Balance
WTLead W trail running shoes pink

139.90€
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New Balance MTHier trail running shoes black orange

New Balance
MTHier trail running shoes black orange

129.90€
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New Balance WL410 W shoes grey

New Balance
WL410 W shoes grey

84.90€
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New Balance WL410 W shoes blue green

New Balance
WL410 W shoes blue green

84.90€
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New Balance WT73508 W T-shirt white

New Balance
WT73508 W T-shirt white

25.90€
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New Balance MT73503 T-shirt black

New Balance
MT73503 T-shirt black

39.90€
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New Balance ML597 shoes white

New Balance
ML597 shoes white

99.90€
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New Balance Athletics 78 W track top grey

New Balance
Athletics 78 W track top grey

89.90€
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New Balance MRL420 shoes beige blue

New Balance
MRL420 shoes beige blue

89.90€
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New Balance WR996 W shoes blue

New Balance
WR996 W shoes blue

94.90€
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New Balance W530 W shoes grey blue

New Balance
W530 W shoes grey blue

99.90€
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New Balance MS71523 shorts grey heather

New Balance
MS71523 shorts grey heather

59.90€
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New Balance WP63553 W sweat pants grey heather

New Balance
WP63553 W sweat pants grey heather

59.90€
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New Balance MT53091 running shirt grey

New Balance
MT53091 running shirt grey

29.90€
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New Balance MP53063 running pants black

New Balance
MP53063 running pants black

49.90€
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New Balance WP63132 W running pants pink

New Balance
WP63132 W running pants pink

49.90€
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New Balance WT53110 W running shirt grey heather

New Balance
WT53110 W running shirt grey heather

59.90€
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New Balance WT53180 W running shirt pink neon

New Balance
WT53180 W running shirt pink neon

29.90€
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New Balance Wcruz W shoes black

New Balance
Wcruz W shoes black

89.90€
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New Balance W530 W shoes grey

New Balance
W530 W shoes grey

119.90€
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New Balance WR996 W shoes beige

New Balance
WR996 W shoes beige

94.90€
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New Balance WL574 W shoes grey red

New Balance
WL574 W shoes grey red

99.90€
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New Balance WRT96 W shoes black

New Balance
WRT96 W shoes black

99.90€
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New Balance MT63554 T-shirt blue

New Balance
MT63554 T-shirt blue

29.90€
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New Balance WL565 W shoes grey purple

New Balance
WL565 W shoes grey purple

99.90€
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New Balance WRT580 W shoes pink black

New Balance
WRT580 W shoes pink black

119.90€
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New Balance ML597 shoes black

New Balance
ML597 shoes black

99.90€
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New Balance MRL996 shoes grey

New Balance
MRL996 shoes grey

119.90€
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New Balance Logo W T-shirt black

New Balance
Logo W T-shirt black

34.90€
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New Balance MRT580 shoes red

New Balance
MRT580 shoes red

124.90€
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New Balance ML999 shoes white

New Balance
ML999 shoes white

119.90€
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New Balance WT71599 W hoodie grey heather

New Balance
WT71599 W hoodie grey heather

64.90€
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New Balance WJ63550 W hooded zipper orange heather

New Balance
WJ63550 W hooded zipper orange heather

69.90€
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New Balance WT71599 W hoodie orange heather

New Balance
WT71599 W hoodie orange heather

59.90€
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New Balance ML597 shoes beige white

New Balance
ML597 shoes beige white

99.90€
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New Balance MP73543 sweat pants athletic grey

New Balance
MP73543 sweat pants athletic grey

54.90€
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New Balance MP73543 sweat pants pigment

New Balance
MP73543 sweat pants pigment

54.90€
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New Balance MRL420 shoes rot

New Balance
MRL420 shoes rot

99.90€
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New Balance WT73508 W T-shirt grey heather

New Balance
WT73508 W T-shirt grey heather

25.90€
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New Balance WRT96 W shoes pink gold

New Balance
WRT96 W shoes pink gold

119.90€
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New Balance WRT580 W shoes white

New Balance
WRT580 W shoes white

119.90€
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New Balance Mcruz shoes black

New Balance
Mcruz shoes black

89.90€79.90€
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New Balance WRT580 W shoes blue

New Balance
WRT580 W shoes blue

119.90€
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Stay in balance - with New Balance shoes

The company history of New Balance goes quite far back. The US American company was founded in 1906 by the English immigrant William J. Riley in Boston, Massachusetts. At the time it was still called New Balance Arch Support Company and manufactured orthopaedic insoles. The company first released its own shoe in 1961, the Trackster. This was the first shoe in the world with a wave-shaped sole, which was also available in different widths. Running and fitness trainers loved it. At the beginning of the 1970s, jogging became fashionable, starting a veritable running boom. And Boston was the hotbed for it all. Good for New Balance, who expanded their range and drove their sales through the roof. Today the brand is still successfully manufacturing running shoes. But the brand has also made a name for itself in streetwear, with the initials as a logo, and is popular with trainer lovers all over the world.


So what's its name then?

First you need to get your head around all these numbers. The way the brands name their shoe models is a bit confusing. But you shouldn't let that put you off. The W in front of the numbers definitely means Women, the M stands for Men, and the U - well? – Unisex! It's best to choose according to appearance. Many prefer smooth leather, others prefer suede, and still others prefer fabric. Of course colours also play an important role. New Balance offers muted colours such as black, grey, brown or white - but also jazzy models with bright colours. These sneakers are also available for women.


Ladies in balance - New Balance for women

The NB sneakers haven't been just for men for a long time. There are now numerous models specially-made for women. And women love wearing the shoes. The people's favourites are:


A great retro trainer: the New Balance 996

A beautiful mix of suede and mesh helps these sporty 996 trainers stand out. A super-cool variant is the shoe in all black. But the black and white or the more colourful models in red and blue with a white N are also classics.


The New Balance 420 is available in many colours

These light running shoes are equally popular with men and women, with a great vintage patch on the tongue. There are plenty of colorways for the 420 shoe. There is something for every style.


A unisex shoe for every day: the New Balance 373

This is also a retro running shoe for men and women, which appeals with its sporty shape and everyday colours. You can find more information on the 373 here...


Looking sporty on the move with the New Balance 410

This shoe is a smooth, narrow trainer with a nubby sole and a very athletic look.


90s girl style: with the New Balance 999

A really cool women's model with a 1990s look. A comfortably padded, well cushioned shoe that is available in different materials. Super-clean in white, unusual with striped inner lining, or with pretty woven upper.


Golden times with the New Balance gold.

The gold-metallic, shiny trainers are a real eye-catcher. In the summer with tanned skin and shorts or otherwise with jeans, these striking trainers are loads of fun.

 



Why do we have New Balance in our online shop?

The truth is: We love sneakers! Whereas it's high heels for Sex in the City, it's sneakers for us. We are always striving for the elusive goal of owning the right pair of shoes for every outfit. And anyone who is a self-professed sneaker lover needs these trainers too. It might surprise you: The brand also has a large selection for women. Whether it's shoes for women or sneakers for men, this brand is just what we're looking for in 2016.

This information about New Balance might interest you:

- Riley got the idea to found the company while watching chickens out in the garden, and they made a lasting impression. Chickens can stand terrifically well on one leg, and Riley wanted in on the action. Anything chickens can do, I can do better, he thought. But he couldn't, and he had to first design insoles that would help him find his balance.

- These days the company doesn't just make shoes, but also manufactures sportswear.