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New Balance Online Shop

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New Balance MRL996 shoes black red grey

New Balance
MRL996 shoes black red grey

119.90€
free shipping
within Germany
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New Balance MRL420 shoes grey blue

New Balance
MRL420 shoes grey blue

99.90€
free shipping
within Germany
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New Balance WR996 W shoes weiß

New Balance
WR996 W shoes weiß

99.90€
free shipping
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New Balance 247 Luxe sweat pants olive heather

New Balance
247 Luxe sweat pants olive heather

84.90€
free shipping
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New Balance MRL996 shoes olive

New Balance
MRL996 shoes olive

119.90€
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New Balance WR996 W shoes white grey

New Balance
WR996 W shoes white grey

109.90€
free shipping
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New Balance WL420 W shoes grey

New Balance
WL420 W shoes grey

79.90€
free shipping
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New Balance WL420 W shoes green

New Balance
WL420 W shoes green

84.90€
free shipping
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New Balance MRL996 shoes beige grey green

New Balance
MRL996 shoes beige grey green

119.90€
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New Balance W530 W shoes black

New Balance
W530 W shoes black

119.90€
free shipping
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New Balance WR996 W shoes olive

New Balance
WR996 W shoes olive

94.90€
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New Balance MS574 shoes olive

New Balance
MS574 shoes olive

109.90€
free shipping
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New Balance MRL996 shoes black

New Balance
MRL996 shoes black

99.90€
free shipping
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New Balance MRL420 shoes blue

New Balance
MRL420 shoes blue

99.90€
free shipping
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New Balance 574S W shoes white

New Balance
574S W shoes white

109.90€
free shipping
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New Balance CT288 shoes black white

New Balance
CT288 shoes black white

89.90€
free shipping
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New Balance WRT96 W shoes brown

New Balance
WRT96 W shoes brown

109.90€
free shipping
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New Balance ML597 shoes blue

New Balance
ML597 shoes blue

99.90€
free shipping
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New Balance M530 shoes beige

New Balance
M530 shoes beige

119.90€
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New Balance M530 shoes grey

New Balance
M530 shoes grey

119.90€
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New Balance MT73581 T-shirt grey

New Balance
MT73581 T-shirt grey

29.90€
free shipping
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New Balance MRL420 shoes green

New Balance
MRL420 shoes green

99.90€
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New Balance WRL247 W shoes pink white

New Balance
WRL247 W shoes pink white

94.90€
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New Balance ML373 shoes olive

New Balance
ML373 shoes olive

84.90€
free shipping
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New Balance U420 shoes beige

New Balance
U420 shoes beige

109.90€
free shipping
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New Balance MT73581 T-shirt white

New Balance
MT73581 T-shirt white

29.90€
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New Balance WRT96 W shoes black

New Balance
WRT96 W shoes black

99.90€
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New Balance MRL420 shoes red

New Balance
MRL420 shoes red

99.90€
free shipping
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New Balance ML597 shoes blue

New Balance
ML597 shoes blue

99.90€
free shipping
within Germany
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New Balance U420 shoes blue

New Balance
U420 shoes blue

94.90€
free shipping
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New Balance W530 W shoes grey blue

New Balance
W530 W shoes grey blue

99.90€
free shipping
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New Balance WR996 W shoes grey turquoise

New Balance
WR996 W shoes grey turquoise

96.90€
free shipping
within Germany
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New Balance WR996 W shoes black

New Balance
WR996 W shoes black

99.90€
free shipping
within Germany
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New Balance MRL996 shoes blue

New Balance
MRL996 shoes blue

99.90€
free shipping
within Germany
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New Balance MS574 shoes grey

New Balance
MS574 shoes grey

109.90€
free shipping
within Germany
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New Balance WRL420 W shoes olive

New Balance
WRL420 W shoes olive

99.90€
free shipping
within Germany
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New Balance WRL420 W shoes red white

New Balance
WRL420 W shoes red white

89.90€
free shipping
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New Balance MT73519 longsleeve olive heather

New Balance
MT73519 longsleeve olive heather

99.90€
free shipping
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New Balance MT71502 polo white

New Balance
MT71502 polo white

34.90€
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New Balance WRT300 W shoes brown

New Balance
WRT300 W shoes brown

99.90€
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New Balance WL420 W shoes black

New Balance
WL420 W shoes black

99.90€
free shipping
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New Balance WL373 W shoes grey

New Balance
WL373 W shoes grey

84.90€
free shipping
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New Balance ML373 shoes blue

New Balance
ML373 shoes blue

84.90€
free shipping
within Germany
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New Balance U420 shoes olive

New Balance
U420 shoes olive

109.90€
free shipping
within Germany
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New Balance WL520 W shoes black

New Balance
WL520 W shoes black

99.90€
free shipping
within Germany
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New Balance 574S shoes blue white

New Balance
574S shoes blue white

119.90€
free shipping
within Germany
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New Balance U220 shoes red

New Balance
U220 shoes red

79.90€
free shipping
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New Balance U220 shoes blue

New Balance
U220 shoes blue

79.90€
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Stay in balance - with New Balance shoes

The company history of New Balance goes quite far back. The US American company was founded in 1906 by the English immigrant William J. Riley in Boston, Massachusetts. At the time it was still called New Balance Arch Support Company and manufactured orthopaedic insoles. The company first released its own shoe in 1961, the Trackster. This was the first shoe in the world with a wave-shaped sole, which was also available in different widths. Running and fitness trainers loved it. At the beginning of the 1970s, jogging became fashionable, starting a veritable running boom. And Boston was the hotbed for it all. Good for New Balance, who expanded their range and drove their sales through the roof. Today the brand is still successfully manufacturing running shoes. But the brand has also made a name for itself in streetwear, with the initials as a logo, and is popular with trainer lovers all over the world.


So what's its name then?

First you need to get your head around all these numbers. The way the brands name their shoe models is a bit confusing. But you shouldn't let that put you off. The W in front of the numbers definitely means Women, the M stands for Men, and the U - well? – Unisex! It's best to choose according to appearance. Many prefer smooth leather, others prefer suede, and still others prefer fabric. Of course colours also play an important role. New Balance offers muted colours such as black, grey, brown or white - but also jazzy models with bright colours. These sneakers are also available for women.


Ladies in balance - New Balance for women

The NB sneakers haven't been just for men for a long time. There are now numerous models specially-made for women. And women love wearing the shoes. The people's favourites are:


A great retro trainer: the New Balance 996

A beautiful mix of suede and mesh helps these sporty 996 trainers stand out. A super-cool variant is the shoe in all black. But the black and white or the more colourful models in red and blue with a white N are also classics.


The New Balance 420 is available in many colours

These light running shoes are equally popular with men and women, with a great vintage patch on the tongue. There are plenty of colorways for the 420 shoe. There is something for every style.


A unisex shoe for every day: the New Balance 373

This is also a retro running shoe for men and women, which appeals with its sporty shape and everyday colours. You can find more information on the 373 here...


Looking sporty on the move with the New Balance 410

This shoe is a smooth, narrow trainer with a nubby sole and a very athletic look.


90s girl style: with the New Balance 999

A really cool women's model with a 1990s look. A comfortably padded, well cushioned shoe that is available in different materials. Super-clean in white, unusual with striped inner lining, or with pretty woven upper.


Golden times with the New Balance gold.

The gold-metallic, shiny trainers are a real eye-catcher. In the summer with tanned skin and shorts or otherwise with jeans, these striking trainers are loads of fun.

 



Why do we have New Balance in our online shop?

The truth is: We love sneakers! Whereas it's high heels for Sex in the City, it's sneakers for us. We are always striving for the elusive goal of owning the right pair of shoes for every outfit. And anyone who is a self-professed sneaker lover needs these trainers too. It might surprise you: The brand also has a large selection for women. Whether it's shoes for women or sneakers for men, this brand is just what we're looking for in 2016.

This information about New Balance might interest you:

- Riley got the idea to found the company while watching chickens out in the garden, and they made a lasting impression. Chickens can stand terrifically well on one leg, and Riley wanted in on the action. Anything chickens can do, I can do better, he thought. But he couldn't, and he had to first design insoles that would help him find his balance.

- These days the company doesn't just make shoes, but also manufactures sportswear.