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New Balance Online Shop

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New Balance WTHier W trail running shoes black pink

New Balance
WTHier W trail running shoes black pink

129.90€
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New Balance MJ73557 jacket grey blue

New Balance
MJ73557 jacket grey blue

109.90€
free shipping
within Germany
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New Balance U420 shoes beige

New Balance
U420 shoes beige

89.90€
free shipping
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New Balance MT81560 T-shirt grey heather

New Balance
MT81560 T-shirt grey heather

30.04€
free shipping
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New Balance WL574 W shoes red

New Balance
WL574 W shoes red

94.90€
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New Balance MS247 shoes beige

New Balance
MS247 shoes beige

96.80€
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New Balance ML597 shoes blue

New Balance
ML597 shoes blue

99.90€
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New Balance WL697 W shoes purple

New Balance
WL697 W shoes purple

109.90€
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New Balance WRL247 W shoes blue turquoise

New Balance
WRL247 W shoes blue turquoise

115.12€
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New Balance WL574 W shoes white

New Balance
WL574 W shoes white

93.34€
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New Balance WS574 W shoes grey

New Balance
WS574 W shoes grey

119.90€
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New Balance ML373 shoes blue red

New Balance
ML373 shoes blue red

84.90€
free shipping
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New Balance WRL247 W shoes grey

New Balance
WRL247 W shoes grey

129.90€
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New Balance CT288 shoes blue

New Balance
CT288 shoes blue

94.90€
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New Balance U520 shoes blue

New Balance
U520 shoes blue

99.90€
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New Balance U520 shoes black

New Balance
U520 shoes black

94.90€
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New Balance WRT300 W shoes grey

New Balance
WRT300 W shoes grey

99.90€
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New Balance WR996 W shoes grey

New Balance
WR996 W shoes grey

109.90€
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New Balance WL373 W shoes turquoise

New Balance
WL373 W shoes turquoise

89.44€
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New Balance MRL247 shoes orange

New Balance
MRL247 shoes orange

119.90€
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New Balance WR996 W shoes orange

New Balance
WR996 W shoes orange

109.90€
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New Balance WL520 W shoes turquoise

New Balance
WL520 W shoes turquoise

94.90€
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New Balance WL520 W shoes purple

New Balance
WL520 W shoes purple

94.90€
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New Balance MRL996 shoes brown

New Balance
MRL996 shoes brown

119.90€
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New Balance WRL247 W shoes white

New Balance
WRL247 W shoes white

94.90€
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New Balance WL999 W shoes

New Balance
WL999 W shoes

129.90€
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New Balance MRL420 shoes brown

New Balance
MRL420 shoes brown

99.90€
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New Balance ML565 shoes black

New Balance
ML565 shoes black

99.90€
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New Balance WT81539 W T-shirt blue

New Balance
WT81539 W T-shirt blue

29.90€
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New Balance MT53091 running shirt grey

New Balance
MT53091 running shirt grey

29.90€
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New Balance WSX90 W shoes white

New Balance
WSX90 W shoes white

109.90€
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New Balance WL840 W shoes white

New Balance
WL840 W shoes white

109.90€
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New Balance ML009 shoes white

New Balance
ML009 shoes white

129.90€
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New Balance WR996 W shoes beige

New Balance
WR996 W shoes beige

109.90€
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New Balance WL420 W shoes grey

New Balance
WL420 W shoes grey

129.90€
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New Balance WT73508 W T-shirt white

New Balance
WT73508 W T-shirt white

25.90€
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New Balance WL574 W shoes turquoise

New Balance
WL574 W shoes turquoise

89.90€
free shipping
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New Balance WR996 W shoes turquoise

New Balance
WR996 W shoes turquoise

89.90€
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New Balance ML574 shoes black

New Balance
ML574 shoes black

99.90€
free shipping
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New Balance WRL247 W shoes grey purple

New Balance
WRL247 W shoes grey purple

119.90€
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New Balance CRT300 shoes blue

New Balance
CRT300 shoes blue

89.90€
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New Balance WR996 W shoes grey blue

New Balance
WR996 W shoes grey blue

99.90€
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New Balance MRT580 shoes black

New Balance
MRT580 shoes black

119.90€
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New Balance WL520 W shoes olive brown

New Balance
WL520 W shoes olive brown

94.90€
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New Balance WRT580 W shoes pink

New Balance
WRT580 W shoes pink

109.90€
free shipping
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New Balance MRL996 shoes black

New Balance
MRL996 shoes black

119.90€
free shipping
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New Balance MRL996 shoes black red grey

New Balance
MRL996 shoes black red grey

119.90€
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New Balance WL420 W shoes purple pink neon

New Balance
WL420 W shoes purple pink neon

89.90€
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Stay in balance - with New Balance shoes

The company history of New Balance goes quite far back. The US American company was founded in 1906 by the English immigrant William J. Riley in Boston, Massachusetts. At the time it was still called New Balance Arch Support Company and manufactured orthopaedic insoles. The company first released its own shoe in 1961, the Trackster. This was the first shoe in the world with a wave-shaped sole, which was also available in different widths. Running and fitness trainers loved it. At the beginning of the 1970s, jogging became fashionable, starting a veritable running boom. And Boston was the hotbed for it all. Good for New Balance, who expanded their range and drove their sales through the roof. Today the brand is still successfully manufacturing running shoes. But the brand has also made a name for itself in streetwear, with the initials as a logo, and is popular with trainer lovers all over the world.


So what's its name then?

First you need to get your head around all these numbers. The way the brands name their shoe models is a bit confusing. But you shouldn't let that put you off. The W in front of the numbers definitely means Women, the M stands for Men, and the U - well? – Unisex! It's best to choose according to appearance. Many prefer smooth leather, others prefer suede, and still others prefer fabric. Of course colours also play an important role. New Balance offers muted colours such as black, grey, brown or white - but also jazzy models with bright colours. These sneakers are also available for women.


Ladies in balance - New Balance for women

The NB sneakers haven't been just for men for a long time. There are now numerous models specially-made for women. And women love wearing the shoes. The people's favourites are:


A great retro trainer: the New Balance 996

A beautiful mix of suede and mesh helps these sporty 996 trainers stand out. A super-cool variant is the shoe in all black. But the black and white or the more colourful models in red and blue with a white N are also classics.


The New Balance 420 is available in many colours

These light running shoes are equally popular with men and women, with a great vintage patch on the tongue. There are plenty of colorways for the 420 shoe. There is something for every style.


A unisex shoe for every day: the New Balance 373

This is also a retro running shoe for men and women, which appeals with its sporty shape and everyday colours. You can find more information on the 373 here...


Looking sporty on the move with the New Balance 410

This shoe is a smooth, narrow trainer with a nubby sole and a very athletic look.


90s girl style: with the New Balance 999

A really cool women's model with a 1990s look. A comfortably padded, well cushioned shoe that is available in different materials. Super-clean in white, unusual with striped inner lining, or with pretty woven upper.


Golden times with the New Balance gold.

The gold-metallic, shiny trainers are a real eye-catcher. In the summer with tanned skin and shorts or otherwise with jeans, these striking trainers are loads of fun.

 



Why do we have New Balance in our online shop?

The truth is: We love sneakers! Whereas it's high heels for Sex in the City, it's sneakers for us. We are always striving for the elusive goal of owning the right pair of shoes for every outfit. And anyone who is a self-professed sneaker lover needs these trainers too. It might surprise you: The brand also has a large selection for women. Whether it's shoes for women or sneakers for men, this brand is just what we're looking for in 2016.

This information about New Balance might interest you:

- Riley got the idea to found the company while watching chickens out in the garden, and they made a lasting impression. Chickens can stand terrifically well on one leg, and Riley wanted in on the action. Anything chickens can do, I can do better, he thought. But he couldn't, and he had to first design insoles that would help him find his balance.

- These days the company doesn't just make shoes, but also manufactures sportswear.