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New Balance Online Shop

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New Balance WTHier W trail running shoes black pink

New Balance
WTHier W trail running shoes black pink

129.90€
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New Balance WT91597 W T-shirt black

New Balance
WT91597 W T-shirt black

44.90€
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New Balance MT91512 T-shirt blue

New Balance
MT91512 T-shirt blue

44.90€
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New Balance WT91546 W T-shirt purple

New Balance
WT91546 W T-shirt purple

29.90€
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New Balance WT91597 W T-shirt white

New Balance
WT91597 W T-shirt white

44.90€
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New Balance MP91507 sweat pants blue

New Balance
MP91507 sweat pants blue

79.90€
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New Balance MT91548 sweater grey heather

New Balance
MT91548 sweater grey heather

59.90€
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New Balance MT91548 sweater white

New Balance
MT91548 sweater white

59.90€
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New Balance MJ91549 hooded zipper grey heather

New Balance
MJ91549 hooded zipper grey heather

64.90€
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New Balance WT91585 W sweater white

New Balance
WT91585 W sweater white

59.90€
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New Balance WT91585 W sweater purple

New Balance
WT91585 W sweater purple

59.90€
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New Balance WSX90 W shoes white grey

New Balance
WSX90 W shoes white grey

109.90€
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New Balance WL420 W shoes schwarz

New Balance
WL420 W shoes schwarz

89.90€
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New Balance WT91585 W sweater grey heather

New Balance
WT91585 W sweater grey heather

59.90€
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New Balance MRL996 shoes blue

New Balance
MRL996 shoes blue

109.90€
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New Balance WL373 W shoes black

New Balance
WL373 W shoes black

84.90€
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New Balance WT91523 W hoodie black

New Balance
WT91523 W hoodie black

64.90€
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New Balance WP83554 Essential W sports leggings grey heather

New Balance
WP83554 Essential W sports leggings grey heather

35.00€
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New Balance WL520 W shoes pink

New Balance
WL520 W shoes pink

94.90€
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New Balance MJ73557 jacket blue black

New Balance
MJ73557 jacket blue black

99.90€
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New Balance MSX90 shoes olive

New Balance
MSX90 shoes olive

109.90€
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New Balance MS247 shoes green

New Balance
MS247 shoes green

94.90€
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New Balance MJ91506 track top blue white

New Balance
MJ91506 track top blue white

94.90€
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New Balance MT91546 T-shirt black

New Balance
MT91546 T-shirt black

29.90€
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New Balance MT91583 T-shirt blue

New Balance
MT91583 T-shirt blue

29.90€
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New Balance MT91583 T-shirt grey heather

New Balance
MT91583 T-shirt grey heather

29.90€
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New Balance CW997 W shoes pink

New Balance
CW997 W shoes pink

94.90€
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New Balance WX624 W shoes white

New Balance
WX624 W shoes white

84.90€
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New Balance WX624 W shoes white

New Balance
WX624 W shoes white

84.90€
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New Balance CRT300 shoes maroon

New Balance
CRT300 shoes maroon

89.90€
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New Balance CW997 W shoes schwarz

New Balance
CW997 W shoes schwarz

99.90€
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New Balance WL520 shoes black grey

New Balance
WL520 shoes black grey

94.90€
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New Balance WR996 W shoes pink

New Balance
WR996 W shoes pink

94.90€
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New Balance ML574 shoes grey

New Balance
ML574 shoes grey

94.90€
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New Balance WT81536 W T-shirt white

New Balance
WT81536 W T-shirt white

30.00€
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New Balance WT81536 W T-shirt pink

New Balance
WT81536 W T-shirt pink

30.00€
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New Balance MT91546 T-shirt turquoise

New Balance
MT91546 T-shirt turquoise

29.90€
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New Balance MT91546 T-shirt grey heather

New Balance
MT91546 T-shirt grey heather

29.90€
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New Balance MT91546 T-shirt purple

New Balance
MT91546 T-shirt purple

29.90€
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New Balance WT91523 W hoodie grey heather

New Balance
WT91523 W hoodie grey heather

64.90€
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New Balance MT91547 hoodie grey

New Balance
MT91547 hoodie grey

64.90€
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New Balance WP63132 W running pants pink

New Balance
WP63132 W running pants pink

49.90€
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New Balance WP73535 W sweat pants black

New Balance
WP73535 W sweat pants black

59.90€
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New Balance WL520 W shoes grey

New Balance
WL520 W shoes grey

94.90€
free shipping
within Germany
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New Balance MRL247 shoes blue

New Balance
MRL247 shoes blue

89.90€
free shipping
within Germany
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New Balance MRL247 shoes grey

New Balance
MRL247 shoes grey

89.90€
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New Balance U410 shoes blue

New Balance
U410 shoes blue

89.90€
free shipping
within Germany

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Stay in balance - with New Balance shoes

The company history of New Balance goes quite far back. The US American company was founded in 1906 by the English immigrant William J. Riley in Boston, Massachusetts. At the time it was still called New Balance Arch Support Company and manufactured orthopaedic insoles. The company first released its own shoe in 1961, the Trackster. This was the first shoe in the world with a wave-shaped sole, which was also available in different widths. Running and fitness trainers loved it. At the beginning of the 1970s, jogging became fashionable, starting a veritable running boom. And Boston was the hotbed for it all. Good for New Balance, who expanded their range and drove their sales through the roof. Today the brand is still successfully manufacturing running shoes. But the brand has also made a name for itself in streetwear, with the initials as a logo, and is popular with trainer lovers all over the world.


So what's its name then?

First you need to get your head around all these numbers. The way the brands name their shoe models is a bit confusing. But you shouldn't let that put you off. The W in front of the numbers definitely means Women, the M stands for Men, and the U - well? – Unisex! It's best to choose according to appearance. Many prefer smooth leather, others prefer suede, and still others prefer fabric. Of course colours also play an important role. New Balance offers muted colours such as black, grey, brown or white - but also jazzy models with bright colours. These sneakers are also available for women.


Ladies in balance - New Balance for women

The NB sneakers haven't been just for men for a long time. There are now numerous models specially-made for women. And women love wearing the shoes. The people's favourites are:


A great retro trainer: the New Balance 996

A beautiful mix of suede and mesh helps these sporty 996 trainers stand out. A super-cool variant is the shoe in all black. But the black and white or the more colourful models in red and blue with a white N are also classics.


The New Balance 420 is available in many colours

These light running shoes are equally popular with men and women, with a great vintage patch on the tongue. There are plenty of colorways for the 420 shoe. There is something for every style.


A unisex shoe for every day: the New Balance 373

This is also a retro running shoe for men and women, which appeals with its sporty shape and everyday colours. You can find more information on the 373 here...


Looking sporty on the move with the New Balance 410

This shoe is a smooth, narrow trainer with a nubby sole and a very athletic look.


90s girl style: with the New Balance 999

A really cool women's model with a 1990s look. A comfortably padded, well cushioned shoe that is available in different materials. Super-clean in white, unusual with striped inner lining, or with pretty woven upper.


Golden times with the New Balance gold.

The gold-metallic, shiny trainers are a real eye-catcher. In the summer with tanned skin and shorts or otherwise with jeans, these striking trainers are loads of fun.

 



Why do we have New Balance in our online shop?

The truth is: We love sneakers! Whereas it's high heels for Sex in the City, it's sneakers for us. We are always striving for the elusive goal of owning the right pair of shoes for every outfit. And anyone who is a self-professed sneaker lover needs these trainers too. It might surprise you: The brand also has a large selection for women. Whether it's shoes for women or sneakers for men, this brand is just what we're looking for in 2016.

This information about New Balance might interest you:

- Riley got the idea to found the company while watching chickens out in the garden, and they made a lasting impression. Chickens can stand terrifically well on one leg, and Riley wanted in on the action. Anything chickens can do, I can do better, he thought. But he couldn't, and he had to first design insoles that would help him find his balance.

- These days the company doesn't just make shoes, but also manufactures sportswear.