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New Balance Online Shop

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New Balance WT91576 W T-shirt black

New Balance
WT91576 W T-shirt black

29.90€
free shipping
within Germany
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New Balance MRL996 shoes black

New Balance
MRL996 shoes black

119.90€
free shipping
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New Balance MRL996 shoes blue

New Balance
MRL996 shoes blue

119.90€
free shipping
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New Balance WRL420 W shoes red white

New Balance
WRL420 W shoes red white

89.90€
free shipping
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New Balance WT91523 W hoodie white

New Balance
WT91523 W hoodie white

64.90€
free shipping
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New Balance MT83530 Essentials Stacked Logo shirt blue

New Balance
MT83530 Essentials Stacked Logo shirt blue

30.00€
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New Balance WL420 W shoes blue

New Balance
WL420 W shoes blue

89.90€
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New Balance MS574 shoes blue brown

New Balance
MS574 shoes blue brown

129.90€
free shipping
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New Balance MRL996 shoes grey

New Balance
MRL996 shoes grey

119.90€
free shipping
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New Balance U420 shoes blue

New Balance
U420 shoes blue

99.90€
free shipping
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New Balance WRT580 W shoes black

New Balance
WRT580 W shoes black

119.90€
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New Balance WL520 W shoes purple

New Balance
WL520 W shoes purple

94.90€
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New Balance WR996 W shoes dunkelblau

New Balance
WR996 W shoes dunkelblau

94.90€
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New Balance U520 shoes red

New Balance
U520 shoes red

99.90€
free shipping
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New Balance MS574 shoes maroon

New Balance
MS574 shoes maroon

109.90€
free shipping
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New Balance WL520 W shoes grey

New Balance
WL520 W shoes grey

99.90€
free shipping
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New Balance WL373 W shoes pink

New Balance
WL373 W shoes pink

84.90€
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New Balance U420 shoes blue

New Balance
U420 shoes blue

89.90€
free shipping
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New Balance WS574 W shoes grey

New Balance
WS574 W shoes grey

109.90€
free shipping
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New Balance WT91585 W sweater purple

New Balance
WT91585 W sweater purple

59.90€
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New Balance CRT300 shoes beige

New Balance
CRT300 shoes beige

89.90€
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New Balance WL520 W shoes olive brown

New Balance
WL520 W shoes olive brown

94.90€
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New Balance MRL996 shoes black

New Balance
MRL996 shoes black

119.90€
free shipping
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New Balance WL840 W shoes blue

New Balance
WL840 W shoes blue

109.90€
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New Balance CRT300 shoes green

New Balance
CRT300 shoes green

94.90€
free shipping
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New Balance WL697 W shoes grey

New Balance
WL697 W shoes grey

109.90€
free shipping
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New Balance WL840 W shoes black grey

New Balance
WL840 W shoes black grey

129.90€
free shipping
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New Balance WR996 W shoes beige

New Balance
WR996 W shoes beige

99.90€
free shipping
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New Balance MS574 shoes black

New Balance
MS574 shoes black

129.90€
free shipping
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New Balance WS574 W shoes beige grey

New Balance
WS574 W shoes beige grey

129.90€
free shipping
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New Balance MRL996 shoes blue

New Balance
MRL996 shoes blue

119.90€
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New Balance ML565 shoes olive

New Balance
ML565 shoes olive

94.90€
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New Balance MJ81551 track top white

New Balance
MJ81551 track top white

89.90€
free shipping
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New Balance WT83536 Athletics W hoodie black

New Balance
WT83536 Athletics W hoodie black

85.00€
free shipping
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New Balance ML597 shoes beige white

New Balance
ML597 shoes beige white

99.90€
free shipping
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New Balance WT83536 Athletics W hoodie pink

New Balance
WT83536 Athletics W hoodie pink

85.00€
free shipping
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New Balance MT83586 Essentials Logo hoodie grey heather

New Balance
MT83586 Essentials Logo hoodie grey heather

65.00€
free shipping
within Germany
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New Balance WL840 W shoes white

New Balance
WL840 W shoes white

109.90€
free shipping
within Germany
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New Balance WR996 W shoes grey blue

New Balance
WR996 W shoes grey blue

99.90€
free shipping
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New Balance WR996 shoes grey

New Balance
WR996 shoes grey

99.90€
free shipping
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New Balance MX608 D shoes white blue

New Balance
MX608 D shoes white blue

89.90€
free shipping
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New Balance MRL420 shoes green

New Balance
MRL420 shoes green

99.90€
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New Balance U220 shoes beige

New Balance
U220 shoes beige

79.90€
free shipping
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New Balance WL420 W shoes red

New Balance
WL420 W shoes red

89.90€
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New Balance MP91577 sweat pants grey

New Balance
MP91577 sweat pants grey

64.90€
free shipping
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New Balance WT91597 W T-shirt white

New Balance
WT91597 W T-shirt white

44.90€
free shipping
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New Balance MT91579 T-shirt white

New Balance
MT91579 T-shirt white

29.90€
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New Balance MT91583 T-shirt white

New Balance
MT91583 T-shirt white

29.90€
free shipping
within Germany

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Stay in balance - with New Balance shoes

The company history of New Balance goes quite far back. The US American company was founded in 1906 by the English immigrant William J. Riley in Boston, Massachusetts. At the time it was still called New Balance Arch Support Company and manufactured orthopaedic insoles. The company first released its own shoe in 1961, the Trackster. This was the first shoe in the world with a wave-shaped sole, which was also available in different widths. Running and fitness trainers loved it. At the beginning of the 1970s, jogging became fashionable, starting a veritable running boom. And Boston was the hotbed for it all. Good for New Balance, who expanded their range and drove their sales through the roof. Today the brand is still successfully manufacturing running shoes. But the brand has also made a name for itself in streetwear, with the initials as a logo, and is popular with trainer lovers all over the world.


So what's its name then?

First you need to get your head around all these numbers. The way the brands name their shoe models is a bit confusing. But you shouldn't let that put you off. The W in front of the numbers definitely means Women, the M stands for Men, and the U - well? – Unisex! It's best to choose according to appearance. Many prefer smooth leather, others prefer suede, and still others prefer fabric. Of course colours also play an important role. New Balance offers muted colours such as black, grey, brown or white - but also jazzy models with bright colours. These sneakers are also available for women.


Ladies in balance - New Balance for women

The NB sneakers haven't been just for men for a long time. There are now numerous models specially-made for women. And women love wearing the shoes. The people's favourites are:


A great retro trainer: the New Balance 996

A beautiful mix of suede and mesh helps these sporty 996 trainers stand out. A super-cool variant is the shoe in all black. But the black and white or the more colourful models in red and blue with a white N are also classics.


The New Balance 420 is available in many colours

These light running shoes are equally popular with men and women, with a great vintage patch on the tongue. There are plenty of colorways for the 420 shoe. There is something for every style.


A unisex shoe for every day: the New Balance 373

This is also a retro running shoe for men and women, which appeals with its sporty shape and everyday colours. You can find more information on the 373 here...


Looking sporty on the move with the New Balance 410

This shoe is a smooth, narrow trainer with a nubby sole and a very athletic look.


90s girl style: with the New Balance 999

A really cool women's model with a 1990s look. A comfortably padded, well cushioned shoe that is available in different materials. Super-clean in white, unusual with striped inner lining, or with pretty woven upper.


Golden times with the New Balance gold.

The gold-metallic, shiny trainers are a real eye-catcher. In the summer with tanned skin and shorts or otherwise with jeans, these striking trainers are loads of fun.

 



Why do we have New Balance in our online shop?

The truth is: We love sneakers! Whereas it's high heels for Sex in the City, it's sneakers for us. We are always striving for the elusive goal of owning the right pair of shoes for every outfit. And anyone who is a self-professed sneaker lover needs these trainers too. It might surprise you: The brand also has a large selection for women. Whether it's shoes for women or sneakers for men, this brand is just what we're looking for in 2016.

This information about New Balance might interest you:

- Riley got the idea to found the company while watching chickens out in the garden, and they made a lasting impression. Chickens can stand terrifically well on one leg, and Riley wanted in on the action. Anything chickens can do, I can do better, he thought. But he couldn't, and he had to first design insoles that would help him find his balance.

- These days the company doesn't just make shoes, but also manufactures sportswear.